【株式会社Nexal：上島千鶴 Part 1】The Real Reasons B2B Marketing Fails / Why "Resolution of Business Strategy" Determines Everything / What Kind of Sites Get Chosen by AI in the Zero-Click Era / 3 Conditions for Creators to Survive / Morino Masayuki no Mainichido

The resolution of your business strategy holds the key to success.

Kamijima points out that while many companies have revenue targets and numerical plans, they lack the high-resolution strategy required to define exactly "whose problems are we solving, and with which of our company's resources." She explains the harsh reality that without this clarity, no matter how many initiatives you launch, efforts become scattered, making it difficult to generate meaningful results.

A new era of purchasing behavior: The Zero-Click age is here.

With the rapid advancement of AI technology, customers are no longer browsing multiple websites to gather information. Instead, they are interacting directly with AI agents to narrow down their vendors. In this "zero-click" environment, companies are being forced to adopt entirely new approaches that go beyond traditional SEO and advertising. A structural shift is hidden behind why conventional wisdom no longer works.

Eliminating dependency on individuals to increase organizational reproducibility.

For B2B companies today, it is essential to build "reproducibility"—the ability to achieve the same results regardless of who is in charge—rather than relying on know-how tied to specific individuals. This episode is packed with eye-opening perspectives on how to build an organization that wins efficiently with limited resources, and how to communicate effectively to ensure your business is chosen by AI. Listen to the full episode to rethink the essence of marketing.