#115 [Video Podcast Version] How to Cross the Chasm in Niban-Keiei: Marketing from a No.2 Perspective (Part 3)

Sometimes, the founder's "instinct" creates the Chasm.

CEOs often possess the traits of "Early Adopters," constantly pursuing new visions and innovations. However, for an organization to transition to the next phase—the "Early Majority"—it is essential to build steady, repeatable processes and quality assurance systems. It is fascinating to note that this gap in temperament is often what creates the internal chasm within an organization.

We explore the "ultimate duos" that supported the growth of global companies.

The show introduces examples of historic partnerships, such as Marc Benioff and Parker Harris of Salesforce, and Jeff Bezos and Andy Jassy of Amazon. We discuss in detail how, against a top leader with a powerful vision, the presence of No.2s who diligently refined products and organizational culture helped propel the business to become an "industry standard."

The "organizational molds" of Japan's leading companies were also discussed.

Furthermore, we touch upon the source of strength for Japanese companies boasting overwhelming profit margins, such as FANUC and Keyence. How were the philosophies of charismatic founders implemented throughout the organization as a "mold"? The management style, which could be called "distributed No.2s" that does not rely on specific individuals, is packed with insights for modern organizational operations. Following this, the "three jobs" that a No.2 must undertake to cross the Chasm are revealed, so please listen to the full episode for the details.