[株式会社LANY: Keita Takeuchi - Part 2] Is it really the end for companies that don't appear in AI results? / LLMO: Articulate your strengths / Why there is still a chance for SMEs and latecomers / 3 things you can do starting today / Seishi Morino's Mainichido
In this episode, we welcome Keita Takeuchi, CEO of 株式会社LANY, as our guest to dive deep with Seishi Morino into corporate survival strategies in the era of LLMO (AI search).
Is it really the end if you don't appear in AI search results?
We often hear the rumor that "companies that don't show up in AI are finished," but what is the reality? Takeuchi explains that in the AI era, search experience is shifting from "traffic acquisition" to "recommendation." Instead of choosing from ten links as we once did, we are moving toward a world where AI presents the optimal solution. In this environment, corporate strategies must also adapt.
There is a chance for a comeback for SMEs and latecomers.
With the proliferation of AI search, it is not always the large corporations that hold the advantage. In fact, for companies that can clearly articulate their specific niche needs and "recommended strengths," AI becomes a powerful ally. In the middle of the show, we reveal the fascinating inner workings of how AI evaluates businesses in specific scenarios.
Things you can do today in the LLMO era.
AI should be viewed as an entity that can handle complex comparisons and considerations on our behalf. However, to let AI make judgments, companies must correctly "teach" it their own appeal. How can you articulate your strengths and embed them into the search experience? We discuss overcoming challenges like AI search advertising and organizational silos, as well as the small steps you can take starting tomorrow, so please listen to the full episode for the complete story.
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