【Mainichido Newsletter Sunday Edition】Japan's EC is 5 years behind Korea / Mizuno enters the 24 million player Pickleball market / Arenas at 94% capacity still in the red / How much of GA4 should be shared with AI?
In this episode, web operations specialist Masayuki Morino and Yusuke Futamura from Ivydo Inc. analyze the latest marketing trends from their unique perspectives.
Challenges in the Japanese market revealed through a comparison of Japan and Korea's EC sectors.
It is said that Korea's EC market is five years ahead of Japan. They discuss the risks of 'single-platform dependency' and the importance of CRM strategies to increase repeat purchases, providing a detailed explanation through concrete comparisons.
Expectations rise for the rapidly growing Pickleball market.
'Pickleball,' a new sport that combines elements of tennis, table tennis, and badminton, is creating a buzz worldwide. With an explosive increase in the number of players, major manufacturer Mizuno has announced its entry, revealing the expanding possibilities of this new sports business.
The surprising reality of regional revitalization and 'box' administration.
They delve into the difficult reality of sports facility management, such as arenas that remain in the red despite occupancy rates exceeding 90%, and the F1 pulling power of Suzuka Circuit. The discussion goes even deeper, so please be sure to listen to the full episode.
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