【Mainichido Newsletter Sunday Edition】Crying over 100 Million Yen of Self-Funded Rice Bran Socks / Competitors are Snack Bar Moms!? / 4.5x Growth Through Recruitment Marketing / Kinchan Noodle Isn't Nationwide / Pocari vs. Aquari #MainichidoMarketingRadio

The show kicks off with a fan letter sent via physical mail.

We start by introducing a passionate message from listener "Yakisoba Daijin." The warm atmosphere and spontaneous laughter shared with Futamura are sure to put a smile on your face as you listen.

Diving deep from GA4 data scopes to e-commerce gross margin management.

Starting with a discussion on GA4 scopes—an essential but often overlooked topic—the episode dives into the incredible story of 100 million yen self-invested in rice bran socks, and the traps of e-commerce gross margin management where ROAS looks good but profits remain elusive. The hosts share harsh field realities and wisdom, covering perspectives on rethinking recruitment as marketing and wet-style sales techniques learned from local snack bar moms.

The second half heats up with love for Pocari and everyday curiosities.

The second half shifts gears entirely, filled with off-topic banter about love for Pocari Sweat and the shocking realization that certain food products aren't available nationwide. The chemistry between Morino and Futamura intensifies mid-show when Morino drops a comment that overturns conventional marketing wisdom. From deep marketing insights to amusing everyday questions, please listen to the full episode to hear the rest.