[CommercePick: Akihiro Funamoto / Osamu Takeuchi - Part 2] 'Trust Over Sales: Why Text Still Matters in the Age of AI' - Philosophies on Media Monetization and Ad Value / Successful Ads and 100-Person Events, etc. / Mainichido by Masayuki Morino
In this episode, Masayuki Morino, who runs the daily newsletter 'Mainichido,' joins Akihiro Funamoto and Osamu Takeuchi from the e-commerce and retail-focused media 'CommercePick' to dive deep into the behind-the-scenes of web media monetization.
Monetization strategies beyond ad revenue are discussed.
While ad revenue is the first thing that comes to mind when thinking about web media, this episode delves into the reality of diversified initiatives, including content creation support, event hosting, and corporate consulting. The conversation reveals highly unique business models that leverage professional expertise beyond mere article publication.
The sales philosophy of not just filling ad inventory is refreshing.
It is striking to hear how they prioritize a sales style focused on planning and outcomes rather than blindly filling ad slots to preserve the media's credibility. You will learn how the sincere attitude of the team and communication focused on the client's perspective lead to building long-term relationships of trust.
The future of media that creates value through the power of planning.
The discussion touches on the core of media operations, exploring what value text media holds in the age of AI and offering advice for those looking to launch new media platforms. The guests share concrete monetization episodes and specific daily operational tricks, but be sure to listen to the full episode for the rest of the story.
* This summary is generated automatically by AI and may contain errors.
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