Why is 'Heisei Retro' trending?

Early Heisei culture looks fresh today.

Heisei Retro refers to the culture and items that were popular from around 1989 to 2019. For the two hosts who were in elementary school at the time, the reality that things which were once ordinary are now loved by today's youth feels truly surreal. Why do items like 'Utsurundesu' (Fujicolor QuickSnap) and 'Garakei' (flip phones) capture the hearts of modern youth? Behind this lies an interesting intersection between the 'novelty' felt by Gen Z and the 'nostalgia' we know.

Choosing a time-consuming experience resonates in today's era.

For today's digital natives, the inconvenience of not being able to check photos instantly on a smartphone has become a value in itself. Experiences like using film cameras, where you can't see the results immediately and have to embrace the potential for failure, appear refreshing. Furthermore, we discuss how flashy, Instagrammable designs and certain characteristic visuals are linked to current trends. In the middle section, we explore the cultural reach that transcends generations.

Connect your memories with today's boom.

Listening to this episode reminds us that the things we were obsessed with back then are reaching today's generation as a new surprise. It is a wonderful aspect of this boom that parents and children can get excited about the same topic. In the latter half, we get to the core of today's trends by reflecting on the emotions we once felt. At the end of the show, the hosts share a unique interpretation of Heisei Retro, so please listen to the full episode to find out what it is.