EP.377｜BALMUDA The JOURNAL: The Long Nights of Solitude
In this episode, Kohei-san and Honest-san dive into a passionate discussion about 'BALMUDA The JOURNAL,' a new editorial content platform launched by the well-known design appliance brand BALMUDA.
Why launch a new site when they already have an official note account?
BALMUDA has been sharing development stories and interviews on their official note account for some time. Honest-san sharpens his focus on the strategic intent behind this move, questioning why they chose to build a new page on their own corporate site instead of continuing to write where they were already established.
Attention to detail as a reading experience.
This journal goes beyond simple product introductions, conveying the allure of their products through writing that is at times poetic and at others highly logical. While both are impressed by the style that highlights the personalities of the staff, they can't help but playfully critique the 'quintessentially BALMUDA' flair. Don't miss the moment where their opinions clash head-on over a specific stylistic choice.
Analysis from a business professional's perspective.
In the second half, they examine the effects of this 'information dispersal' from a professional business perspective. What is the hidden 'ingenuity' behind this strategy—one that might appear inefficient at first glance—intended to elevate brand value? Please enjoy the rest of the discussion in the full episode.
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