#6 Creating Content Might Be Tough

Started posting beatmaking videos for international audiences.

Yamamoto-san has recently been active on a YouTube channel targeting international viewers. He has been uploading short videos of himself making beats using a sampling machine called the SP-404MKII, and it seems this has led to some unexpected results. Perhaps the way he samples music, which might not get much attention in Japan, sounds fresh to international music listeners.

Swayed by comments from international viewers.

He receives comments from overseas, and he notes that it is particularly interesting to see intimate reactions, almost like people cheering on a little boy. While there is a mechanism where the algorithm delivers content to the right people, he is still going through trial and error to figure out why his videos are reaching them. Midway through, Yamamoto-san reveals the reason he titles his videos in a specific language; check out the main episode to find out his true intentions.

A unique community with a special sense of distance is emerging.

As he continues to post videos, he feels a strange change in his relationship with his viewers. He discusses how to approach these people who leave kind comments, almost like they are a "watchdog group." It is a story that makes you feel the possibility that your activities might be blending into someone's daily life in an unexpected place. The conversation goes even deeper, so please listen to the full episode to hear the rest.