♯135 Why is Utsunomiya Gyoza called the best in Japan? #SciencePodcastDay

Crowds and media exposure drive further popularity.

First, we discuss the bandwagon effect. This is the psychological phenomenon where people are drawn to things that are already popular or widely supported. In the case of Utsunomiya Gyoza, media coverage and the sight of long lines create further customer interest, cementing the perception that it is the best in Japan. The sense of security in choosing what everyone else chooses might be exactly what drives us to visit Utsunomiya.

Local support fuels the passion.

On the other hand, we also explain the underdog effect, which describes the urge to support something in the face of adversity. For Utsunomiya residents, gyoza is a point of pride, and competing against rival cities triggers a psychological drive to support their local food even more. Furthermore, the sheer variety of options that make it impossible to try everything in one go suggests the influence of the Zeigarnik effect. In the middle of the episode, there is also a discussion about another psychological effect that couldn't be fully covered here.

Unique gyoza-themed goods are also intriguing.

In the second half of the episode, we introduce the official online shop of the Utsunomiya Gyoza Association and their specialty gyoza-themed merchandise. Playful items like gyoza-shaped adhesive bandages and messenger bags are perfect for deepening one's love for gyoza. Why not experience the atmosphere of Utsunomiya Gyoza at home through these deliveries and goods? For deeper insights, please listen to the full episode.