#17 Mindset and Aesthetics for the Evolution of Manufacturing (Part 1)
In this episode, we welcome Rika Yajima, Representative Director of Aeru Co., Ltd., as our guest to get to the core of how Japanese traditions and the wisdom of our predecessors can be applied to modern business.
Changing society for the better through tradition and ancestral wisdom.
Japan today can sometimes feel like a dissatisfied society, but how can we change that atmosphere? Yajima suggests that integrating the traditional culture and spirituality cultivated by our ancestors into current management is one key. It is not merely about preserving the good old days, but rather, the underlying spirit might be the missing piece for the evolution that the manufacturing industry needs.
Respect for artisans flows through the foundation of corporate activities.
In this episode featuring Yajima, we delve deep into the meaning of delivering products. The approach of Aeru, a 'traditional brand from age 0' that delivers not just items, but the artisan skills and aesthetic sense behind them, conveys a sincere attitude toward craftsmanship. It is an approach full of humanity, the exact opposite of simply pursuing efficiency.
The future of manufacturing requires its own unique spirit.
In the middle of the episode, a very thought-provoking question is raised regarding the role of 'aesthetic sense' in manufacturing. Rather than just pursuing efficiency and functionality, what kind of spirit should we infuse into what we provide to society? Yajima's answer to this question offers a significant hint for the manufacturing industry to take its next step. The conversation goes even deeper, so please be sure to listen to the full episode.
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