#02 Yoshie no Okcult Night Nippon x Shinshu Kaidankai Nagano no Okcult-san Event Aftertalk

You can really feel the post-event burnout.

Although the recording took place two weeks after the event, the conversation between the two reveals how the entire operating team poured their all into it—so much so that communication in their LINE group came to a complete standstill the day after it ended. Their relaxed chat perfectly captures just how high-energy the event truly was.

The scale of the promotion was unprecedented for a ghost story event.

Nagano no Okcult-san implemented a diverse media strategy, ranging from social media outreach to features in local newspapers like the Shinano Mainichi Shimbun and Shimin Shimbun, and even announcements on cable television. It is fascinating to see how their focus on "public nature," which even included official endorsement from Nagano City, transcended the typical boundaries of ghost story events and impacted their attendance numbers.

They realized the difficulty of bringing ghost stories to children.

Particularly memorable is the struggle they faced with "word choice" when planning the first part of the event aimed at children. Since the term "kaidan" (ghost story) is not very familiar to kids, they devised a unique approach to convey the charm of the event, which has now become a significant challenge for future iterations. The episode also details the behind-the-scenes story regarding the imposing handwritten vertical sign hung at "Joen-bo," a lodging temple on the Zenkoji temple approach that served as the venue. If you are curious, please give the full episode a listen.