[CommercePick: Akihiro Funamoto / Osamu Takeuchi - Part 1] 'We won't make it a joyless job': Behind the scenes and pride of media management / Why we 'deliberately quit' SEO articles / The reality of advertising - Insiders speak out and more / Morino Masayuki no Mainichido

27分52秒0

In the podcast episode 'Morino Masayuki no Mainichido - Marketing Radio,' where marketing experts speak their minds, we welcome Akihiro Funamoto and Osamu Takeuchi, who operate the e-commerce and retail-focused media 'CommercePick.' We candidly dig into the reality of running a web media platform.

Their diligent efforts in gathering information and building professional networks were truly impressive.

While media management is often thought to revolve solely around content creation, it actually requires persistent, hands-on work, from information gathering to networking. They share how they build unique connections by consistently participating in events and engaging on social media. Regarding their production workflow, they explain how they clearly distinguish between areas optimized by AI and tasks that deliberately require human touch.

We found tips on role division that support the production of 300 articles per month.

How do the two of them divide tasks to keep the media running? They discuss the areas handled by Funamoto, the roles undertaken by Takeuchi, and their collaboration with external professionals in detail. We uncover the strategy behind their bold decision to stop publishing SEO-driven articles. Furthermore, in the middle of the episode, a particular remark from Funamoto shifts the conversation toward the heart of their article production. Please listen to the full episode to hear the rest.

* This summary is generated automatically by AI and may contain errors.

森野誠之の毎日堂・マーケティングラジオ