Interview Right Before SORACHI BIRTHDAY FEST.2026: Asking Kenji Arai, Brewing Designer for Sapporo SORACHI 1984, All About It!
In this episode, we welcome Kenji Arai, Brewing Designer for Sapporo SORACHI 1984, to talk extensively about the upcoming special event.
The scale of the 2026 birthday festival is expanding significantly.
According to Mr. Arai, "SORACHI BIRTHDAY FEST.2026", to be held on September 5, 2026, is scheduled to expand rapidly to a scale of 300 people, about six times the scale of previous years. He shares his passionate preparations so that many fans who couldn't participate before can enjoy it.
Unusual plans seem to be prepared for the day as well.
In the middle of the show, a surprising plan regarding the specific details of this year's event is revealed, and the personalities let out voices of surprise at the unexpected attempt. Please listen to the main episode to check the details.
Challenges to further spread the charm of Sorachi Ace continue.
To make beer using Sorachi Ace, a hop born in Japan, loved by even more people, his passion for manufacturing commitments and valuing bonds with fans is warmly discussed. Please listen to the main episode for the continuation of the deeper talk.
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