【Mainichido Newsletter Sunday Edition】ChatGPT Ads Finally Arrive in Japan / The 2,500 Yen Daily Budget Barrier / Spotify Audio Ads / Can Sawayaka in Shizuoka Maintain Its Flavor? / EC x AI Turning Point and GA4 #MainichidoMarketingRadio

The buzz around ChatGPT Ads finally arriving in Japan is heating up.

We discuss ChatGPT Ads, which have recently become available in Japan, and their impact on the advertising market. We share insights on the accessibility of starting with a daily budget of 2,500 yen, as well as our perspectives on managing the dashboard and tracking performance, providing a realistic look at how marketing is changing on the front lines.

Our discussion expands to the potential of programmatic audio advertising.

We explore the current state of programmatic ads on audio media like Spotify and why marketers should be paying attention now. Furthermore, we cover a wide range of topics, from the challenges of migrating to GA4 to the future changes brought about by the integration of EC sites and AI technology.

Morino-san shares an unexpected story mid-episode.

In the latter half of the recording, Nimura-san reacts to an anecdote shared by Morino-san, comparing current strategies to past web marketing methods. We delve into the honest opinions of industry experts and their perspectives on the current advertising landscape, so please listen to the full episode to hear the core of these deep discussions.