Deep Dive! Trends of the First Half Reveal "Loneliness" and "Small Happiness" #250

Game streaming is the key to success.

Why have popular games garnered so much attention? The culture of "Jikkyo" (game streaming) seems deeply involved. It may be that the modern psychology of wanting to share the experience of someone else enjoying a game—especially those too scary to play alone—is the driving force behind these hits.

Surprising items are regaining attention.

We discuss how everyday items like toothbrushes and mobile batteries are evolving and gaining popularity. A trend of valuing "small happiness" in daily life, such as a focus on comfort and safety, is emerging.

The history of an unexpected figure is told.

We even explore the mechanisms of the latest mobile batteries by linking them to the inventions of a historical figure. Hearing how business trends that seem unrelated at first are connected to surprising ancient wisdom is a must-listen. There is much more to the conversation, so please be sure to listen to the full episode.