[株式会社LANY: Keita Takeuchi - Part 1] Demystifying the "Sketchiness" of LLMO / How SEO and LLMO Are Connected Yet Distinct / The Importance of Evidence and Citation / Tips for Spotting Legitimate LLMO Vendors / Seiyuki Morino's Mainichido

LLMO is a marketing domain distinct from SEO.

While SEO is often discussed in the context of engineering, LLMO requires a marketing perspective that understands the "AI response process" and seeks to build reproducible strategies. Takeuchi emphasizes that while the two are continuous, their strategic layers are entirely different.

Understanding the AI response process is crucial.

Because AI reacts to different prompts for each user, it presents challenges different from traditional SEO, which targets fixed answers. According to Takeuchi, there are specific marketing techniques that can potentially influence AI responses. Please listen to the full episode to hear about the specific mechanisms behind this.

You need a perspective to discern questionable vendors.

As LLMO is often consumed as a buzzword, we discuss how to identify low-quality providers. Who should you trust, and what standards should you use to guide your marketing efforts? Through this dialogue between experts, you will gain insights into how to approach this new field. There is much more to cover, so be sure to tune in for the rest of the discussion.