【Mainichido Newsletter Sunday Edition】How to Win in the AI Search Era: Traditional Ads No Longer Work / Goodbye Over-the-Top LPs / Is Tonkotsu Ramen a Fermented Food!? / A Miraculous Return to Profitability #MainichidoMarketingRadio

In the AI search era, context is 90% of the game.

After evaluating the buzzy ChatGPT advertising from five different perspectives, a "new common sense" has emerged that is completely different from traditional search-linked advertising. Particularly interesting is the surprising fact that simple, standard pages are getting better responses than elaborate, heavily designed landing pages (LP). You must listen to this analysis as we delve into the psychology of what users are actually seeking during their interactions with AI.

Learning the essence of marketing through the enthusiasm of children.

We also dive deep into Roblox, which has captivated children around the world. The transformation of what constitutes "new forms of friendship" online and "how to spend time after school"—going far beyond mere gaming—is beyond what the adult generation could imagine. Furthermore, we touch upon a certain decisive taboo that companies should keep in mind when entering this space.

Perhaps our adult agendas are being seen right through.

On platforms like Roblox, if a company's promotional intentions show through, they are apparently ignored by users in an instant. How can we balance the authentic sensibilities of children with a business-driven approach? The discussion develops into even deeper territory from here—please enjoy the rest of the episode to hear the full story.