Where Are You From? How Listeners Behave Differently Based on Platform #215
In this episode, to celebrate the first anniversary of the show, host Kei reflects on their streaming data and examines listener behavior across different platforms.
Surprising episodes seem to get the most views.
Surprisingly, the trailer posted as a test before the show officially launched has the highest number of plays. It appears that being recognized as a YouTube Short is the reason, and such differences in platform behavior are a fascinating point. Insights gained throughout the operation of the show are revealed one after another.
Episodes on Google Workspace proved strong in search results.
On YouTube, episodes regarding the implementation and operation of Google Workspace have been consistently viewed. Kei discusses the importance of incorporating specific keywords into titles and the process of reaching new listeners through search, sharing their own experiences. This is a very insightful story from a YouTube SEO perspective.
Listener behavior varied the most.
Depending on the platform, there are cases where first-time listeners drop by, and others where loyal fans listen consistently. In the middle of the episode, an interesting analysis is shared about how a particular episode received significant support from loyal listeners. For more details on why that episode was so well-received, please listen to the full episode.
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